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Marketing Approaches in Hospitality and Tourism


About This Course

This unit aims to consider the competitive business environment which has seen an alteration from traditional marketing to more diverse approaches. The unit explores the candidates’ knowledge in understanding the current market, importance of marketing to the industry, knowledge in developing marketing, branding and public relations strategies that advances the rivalry position to the organisation.


  • A bachelor's degree or an equivalent qualification
  • Should be at least 22 years of age
  • or

  • A minimum work experience of 5 years
  • Learning Outcome

  • Identify and evaluate marketing strategies for the hospitality and tourism sector.
  • Assess and recommend marketing strategies for the hospitality and tourism sector.
  • Classify and show critical evaluation on marketing communication strategies for hospitality and tourism organisations.
  • Frequently Asked Questions

    What is included in the cost of my programme?

  • All course material, including online modules and written assignments
  • Personal tutor support with online sessions
  • Dedicated student support
  • Access to an online community learning forum
  • Assignment marking and feedback
  • Am I eligible for this programme?

    You are eligible if you meet our stipulated entry requirements.

    Will there be an interview?

    There is no interview process. You will have to fill out a short application form to make sure you meet the criteria.