Strategic Marketing

QUALIFI

About This Course

The unit will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide learners with a critical understanding of the marketing function within complex organisations.

Requirements

A bachelor's degree or an equivalent qualification

Should be at least 22 years of age

or

A minimum work experience of 5 years

Learning Outcome

Be able to understand the relationship between the marketing plan and strategic objectives

Be able to produce a strategic marketing plan

Be able to promote the marketing plan in support of strategic objectives

Frequently Asked Questions

What is included in the cost of my programme?

All course material, including online modules and written assignments

Personal tutor support with online sessions

Dedicated student support

Access to an online community learning forum

Assignment marking and feedback

Am I eligible for this programme?

You are eligible if you meet our stipulated entry requirements.

Will there be an interview?

There is no interview process. You will have to fill out a short application form to make sure you meet the criteria.