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LIBT: BUSL706 Strategic Marketing

Strategic Marketing


LIBT
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About This Course

This unit aims to provide an introduction to key marketing concepts including market orientation, customer acquisition, market offering & design, positioning, brand management, and the customer experience. Learners will gain knowledge & skills to ethically manage the process of identifying problems, analysing market-related opportunities, and developing strategies to reach the audience across different contexts.

Requirements

  • A bachelor's degree or an equivalent qualification
  • Should be at least 22 years of age

    • or

  • A minimum work experience of 5 years

    • Learning Outcome

  • Be able to critically analyse marketing environments, concepts, principles, and frameworks.
  • Be able to develop competence to identify problems and propose solutions in line with marketing theory.
  • Be able to formulate competitive branding and marketing strategies for real-world scenarios.
  • Understand social & environmental responsibility, legal challenges, and other nuances/implications pertaining to professional marketing practice.

    • Frequently Asked Questions

    What is included in the cost of my programme?

  • All course material, including online modules and written assignments
  • Personal tutor support with online sessions
  • Dedicated student support
  • Access to an online community learning forum
  • Assignment marking and feedback

    • Am I eligible for this programme?

    You are eligible if you meet our stipulated entry requirements.

    Will there be an interview?

    There is no interview process. You will have to fill out a short application form to make sure you meet the criteria.

    1. Course Number

      BUSL706

    2. Classes Start

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